Extras
Additional Features and Handy Hints
Useful Tips
Search Engine Rankings
The difficulty in optimising web sites for search engines is that they continually change their algorithms so people can't abuse them.
The golden rule is to have lots of good content, which is regularly updated.
For your target audience to find your site on the search engines, your
pages must contain keyword phrases that match the phrases your
target audience is typing into search queries.
Search engines simply love reading the text on
your web pages so you could try writing an article about your chosen subject/product, etc. You
could interview your customers and add their stories to your website.
This would bolster your credibility and satisfy your content needs
but be careful to make the success story interesting and motivational rather than commercial.
You might request testimonials from current and past customers and sprinkle them throughout your website and add fresh ones on a regular basis. The possibilities are endless.
News Manager
is a great way to keep your content fresh. Remember, content is king!
Resizing
Images for your Web Site
If you decide to use Premier Publisher to update
your web site and you want to use images, you will need to resize
them in a graphics program before uploading them to your web space. To help you, we have
provided a tutorial for cropping and resizing images using Adobe
Photoshop Elements, which you will find by clicking here.
Ad Campaigns
Google AdWords
A form of advertising where you pay each time someone clicks on your advert. These ads are based on your chosen keywords and can be
targeted regionally. The ads appear on the right-hand-side of the Google search results pages and on any participating web sites in the Google AdSense scheme. You can set your own budget limit so
you don't overspend, starting from as little as £10
and there's a handy demo to take you through the set-up process. More information can be found
by clicking the button below.
Practical Links
Dictionary.com
Never again, be stuck for the meaning
of a word. Dictionary.com will perform a search in several dictionaries. If you don't know how to spell the
word you can take a guess and you'll be presented with a list of suggestions
if you're wrong. Also handy thesaurus and reference tools are available.
mail2web
Pick up your email from any computer, anywhere in the world. No need to register.
Multimap
Look up and print out maps from all over the world. Zoom in to
street level and out to regional or even national level. View local
information such as hotels, restaurants and car parks.
XE.com's Universal Currency
Converter
Popular currency tool where you can perform interactive foreign exchange rate calculations, using live, up-to-the-minute currency rates.
Free2Professional
Translation
Free online text and web page translator.
